Feb, 27 2025
Jaguar's Futuristic Rebrand: Bold Innovation or Risky Gamble?
Jaguar's ambitious 2024 rebrand delivers a bold leap into modern luxury, embracing a new minimalist ethos. Centered on the 'Copy Nothing' philosophy, this shift targets a fresh audience with futuristic designs like the Type 00 concept car. However, critics wonder if the brand's overhaul alienates traditional fans and whether its future electric vehicles can fulfill the exciting promises made.
