Jaguar's Bold Rebrand Faces Criticism Over Modern Approach
Jaguar's latest 2024 rebranding campaign, spotlighting a distinctive advertising approach sans cars and embracing 'exuberant modernism,' has sparked strong reactions from figures like Elon Musk and Andrew Tate. The initiative involves a revamped logo and avant-garde imagery, aiming to establish Jaguar as a luxury EV brand. While some see it as a departure from tradition, Jaguar argues it's crucial for appealing to a younger audience in the EV market.